Black Diamond Named as a Bestselling Climb Brand in 2020 SNEWS Retailer Survey and #1 in Hardware and Harnesses

Black Diamond Named as a Bestselling Climb Brand in 2020 SNEWS Retailer Survey and #1 in Hardware and Harnesses




Black Diamond Named as a Bestselling Climb Brand in 2020 SNEWS Retailer Survey and #1 in Hardware and Harnesses

– Survey of 136 Independent Specialty Outdoor Retailers Ranks Black Diamond as a Leading Brand Across Four Climb Product Categories –

SALT LAKE CITY, Jan. 25, 2021 (GLOBE NEWSWIRE) — Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”) subsidiary Black Diamond has been ranked as one of the top bestselling climbing equipment brands in a recent installment of the 2020 Retailer Survey published by SNEWS, an outdoor, snow sports and adventure travel news site. Climb is Black Diamond’s second-largest product category, representing roughly a third of Clarus’ total sales in 2019.

The SNEWS survey assessed specialty retail sales as reported by 136 independent stores, ranking the bestselling climbing gear brands across four different product categories: hardware, shoes, rope and harnesses. Across all four categories, Black Diamond was ranked as one of the top three bestselling climb brands, and it was named as the #1 brand for both hardware and harnesses. Nearly eight out of ten respondents named Black Diamond as their top seller in hardware, demonstrating the brand’s continued popularity within the specialty outdoor retail market.

“This strong consumer demand for Black Diamond validates its powerful status as a ‘Super-Fan’ brand,” said Clarus President John Walbrecht. “We believe that Super Fan brands can provide market share gains even faster during challenging times. Our team at Black Diamond strives to deliver the most innovative products for our core consumer and results like this show we are on the right track, even amongst a challenging and evolving retail environment. With more consumers participating in outdoor activities amid the pandemic, we remain well-positioned to meet their growing equipment needs. I am proud of Black Diamond’s performance throughout 2020, and we will continue working to drive sales growth and market share expansion in 2021.”   

About Clarus Corporation

Headquartered in Salt Lake City, Utah, Clarus Corporation is a leading developer, manufacturer and distributor of best-in class outdoor equipment and lifestyle products focused on the climb, ski, mountain, and sport markets. With a strong reputation for innovation, style, quality, design, safety and durability, Clarus’ portfolio of iconic brands includes Black Diamond®, Sierra®, Barnes®, PIEPS®, and SKINourishment® sold through specialty and online retailers, distributors and original equipment manufacturers throughout the U.S. and internationally. For additional information, please visit www.claruscorp.com or the brand websites at www.blackdiamondequipment.com, www.sierrabullets.com, www.barnesbullets.com, or www.pieps.com.

Forward‐Looking Statements

Please note that in this press release we may use words such as “appears,” “anticipates,” “believes,” “plans,” “expects,” “intends,” “future,” and similar expressions which constitute forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting the Company and therefore involve a number of risks and uncertainties. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of the Company to differ materially from those expressed or implied by forward-looking statements in this release include, but are not limited to, the overall level of consumer demand on our products; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of the Company’s customers; the Company’s ability to implement its business strategy; the ability of the Company to execute and integrate acquisitions; changes in governmental regulation, legislation or public opinion relating to the manufacture and sale of bullets and ammunition by our Sierra/Barnes segment, and the possession and use of firearms and ammunition by our customers; the Company’s exposure to product liability or product warranty claims and other loss contingencies; disruptions and other impacts to the Company’s business, as a result of the COVID-19 global pandemic and government actions and restrictive measures implemented in response; stability of the Company’s manufacturing facilities and suppliers, as well as consumer demand for our products, in light of disease epidemics and health-related concerns such as the COVID-19 global pandemic; the impact that global climate change trends may have on the Company and its suppliers and customers; the Company’s ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, our information systems; the ability of our information technology systems or information security systems to operate effectively, including as a result of security breaches, viruses, hackers, malware, natural disasters, vendor business interruptions or other causes; our ability to properly maintain, protect, repair or upgrade our information technology systems or information security systems, or problems with our transitioning to upgraded or replacement systems; the impact of adverse publicity about the Company and/or its brands, including without limitation, through social media or in connection with brand damaging events and/or public perception; fluctuations in the price, availability and quality of raw materials and contracted products as well as foreign currency fluctuations; our ability to utilize our net operating loss carryforwards; changes in tax laws and liabilities, tariffs, legal, regulatory, political and economic risks; and the Company’s ability to maintain a quarterly dividend. More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. All forward-looking statements included in this press release are based upon information available to the Company as of the date of this press release, and speak only as of the date hereof. We assume no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release.

Company Contact:

John C. Walbrecht
President
Tel 1‐801‐993‐1344
john.walbrecht@claruscorp.com 
or
Aaron J. Kuehne
Chief Administrative Officer and
Chief Financial Officer
Tel 1‐801‐993‐1364
aaron.kuehne@claruscorp.com

Investor Relations Contact:

Gateway Investor Relations
Cody Slach
Tel 1‐949‐574‐3860
CLAR@gatewayir.com